What your link looks like when somebody shares it
Paste your address below and we will check the three tags that decide whether a shared link shows a proper preview card with a picture and a headline, or a bare grey rectangle that nobody clicks.
Check my link preview
Enter your website address. We run the check against your live site and show you this section of the results in a few seconds.
Checks run against your live site. We record the website address you check, the pass, warn and fail counts, and your email address. We use your email to run the check, and to send marketing only if you tick the box. We do not sell, rent or share your details. Ten free scans per hour.
What this checks
- og:titleControls how your page appears when shared on Facebook/LinkedIn.
- og:imageWithout it, shared links show a blank card. Big engagement hit.
- twitter:cardMakes shared links on X/Twitter render as rich previews.
Why it matters
This is the cheapest fix in marketing and almost nobody does it. Three tags in the head of your page control what Facebook, LinkedIn, WhatsApp, Slack and X display when your link gets posted. Get them right and your link arrives as a card with a picture, a headline and a description.
Get them wrong and it arrives as a naked blue URL. The difference in click through is not marginal. When a customer recommends you in a group chat, the preview card is doing the selling, and a blank one makes a real business look abandoned.
It matters most in the places you cannot see. You will never know how many times your link was pasted into a WhatsApp group of local business owners and looked like nothing worth tapping.
How to fix it
Set og:title and og:description
These override your page title in the preview card, so you can write something punchier than the version tuned for Google. Keep the title under about sixty characters so it does not get cut.
Set og:image, and size it properly
1200 by 630 pixels is the size that works nearly everywhere. Use an absolute URL starting with https, not a relative path, because the scrapers do not resolve relative paths. Put your logo and a few readable words on it, since it will often be seen at thumbnail size.
Add twitter:card
Set it to summary_large_image and your link renders as a full width image card on X rather than a cramped thumbnail.
Clear the cache after you change anything
Facebook and LinkedIn both remember the first version of a page they ever saw, sometimes for weeks. Both publish a free debugger tool that forces a refresh. Use it, or your fix will look like it did not work.
Questions
- I changed the image and it still shows the old one
- Almost always a cache. Facebook's Sharing Debugger and LinkedIn's Post Inspector both have a button to re-scrape the page, which fixes it immediately. Nothing is wrong with your tags.
- Do I need these on every page?
- Ideally yes, because people share individual pages, not just your home page. At minimum put them on the home page and on anything you actively promote.
- Does this affect my Google ranking?
- Not directly. It affects how many people click when your link is shared socially, which is a different and often larger traffic source for a local business than search.
The other seven checks
Each one is free, instant and needs just your email address. Or run all 25 at once.
Worth checking the rest of the shop window
The free check tells you what is broken. The audit is a dated report, tested by a person, that shows what was checked and when. That record is what protects you when somebody complains, and it is the part an automated scan cannot give you.
This is an automated check of what is publicly visible on your website. It is a plain language summary, not legal advice, and passing it does not by itself make you compliant with any particular law. Where a rule is mentioned, confirm it against the source before acting on it.