Blind Spot Report
We read your website and the websites of the competitors you name, and report the differences. What they sell that you never mention. What they publish that you do not. The words customers are searching for that appear nowhere on your site.
The difficulty with a blind spot is in the name. You cannot find it by thinking harder about your own business, because everything you already know about it is exactly what is in view. It only becomes visible next to somebody else's website.
And nobody does that comparison properly. Reading four competitors means reading every service page, every nav label and every heading on each one, then holding all of it in your head while you reread your own site hunting for what is missing. People are poor at noticing absence, and the third website is always read worse than the first.
What gets measured
Five sections. Every one is a difference you can verify yourself by opening the pages named, which is the point: none of it is an opinion you have to take on trust.
| Section | What it tells you |
|---|---|
| Service gap | Services your competitors advertise that your site never mentions. Anything two or more of them sell is a market signal, not a quirk. |
| Proof gap | Case studies, integrations, partner pages, industry pages. Not services, but the things a buyer looks for before choosing. A competitor who has them wins the comparison before you are in the room. |
| Orphaned services | Things your own site says you sell that have no page. They cannot rank, cannot be linked to, and cannot be sent to a customer who asks. |
| Vocabulary gap | Words your competitors use constantly and you have never used once. This is the section that shows you a segment you were not speaking to. |
| Machine readable | Whether an AI assistant can tell what you sell at all. When somebody asks ChatGPT for a supplier, the business that states its services in a form a machine can read is the one that gets named. |
What it found about us
Rather than show you an invented example, here is the real report, run on our own website against two competitors in our own industry. We had no idea about two of these.
BLIND SPOT REPORT acceleratedexposure.com
against 2 competitors, 4 October 2026
================================================================
1. SERVICE GAP
+ ada title ii vs title iii
advertised by: siteimprove.com, accessibe.com
2. PROOF GAP 6 things they publish and we do not
+ case studies + webinars + integrations
+ industries + glossary + partners
3. ORPHANED SERVICES 2 things we sell with no page
+ The Complete AI + Human Plan
+ Competitive Intelligence Package
4. VOCABULARY GAP words they use constantly, we never use
higher education healthcare university organizations
enterprise digital accessibility pdfs leaders
5. MACHINE READABLE
We declare 5 offerings in structured data. They declare 1.
================================================================
Section 3 is the uncomfortable one. Two services we actively sell had no page at all, so nobody could find them in a search and we could not send a link to anyone who asked. We had been selling both for months.
Section 4 is the valuable one. Higher education, healthcare, university, organizations. Our competitors talk about those constantly and we had never used the words once. That is not a theory about where our market might be. It is a measurement of where theirs already is, and we were not in the conversation.
What it costs
Blind Spot Report
$497 CAD, one time
Pay by Interac e-Transfer or PayPal when the report is ready. Canadian business, no card details stored.
- Your site read in full, plus up to three competitors
- All five measured sections, with the pages named so you can check
- Written interpretation: what it means and what to fix first
- robots.txt honoured, anything skipped is disclosed
- Delivered within five working days
- No subscription, nothing to cancel
Then keep watching
$350 CAD / month
- The report is one photograph. Competitors keep moving after you read it.
- Competitor Market Watch tracks the same rivals every night and sends one briefing every Monday: new pages, removed pages, price changes, copy changes.
- Most people start with the report, then keep the watch running.
- Neither one requires the other.
What this is not
- It does not predict new markets. Nothing in a website crawl knows which industries would buy from you. It measures where your competitors are already fishing, which is better evidence than a prediction and is checkable.
- It does not hand you companies to call. A report that does has either bought a list from a data broker, which you should buy directly and cheaper, or generated the names, in which case they are plausible and fictional.
- It is not written entirely by a machine. The five sections are measured. What they mean for your business is written by a person, and we would rather say so than let you assume an AI did strategy.
- It is not a one-off substitute for watching. It is a photograph of one day. That is genuinely useful and it is also why Market Watch exists.
Questions
How is this different from somebody just looking at my competitors' websites?
Scale and memory. Reading four competitors properly means reading every service page, every navigation label and every heading on each one, then holding all of it in your head while you read your own site looking for what is absent. People are bad at noticing absence. That is what the word blind spot means. A machine comparing two lists is not bad at it, and it does not get bored on the third site.
Does it tell me which companies to call?
No, and be careful of anyone who says theirs does. Nothing in a website crawl knows which businesses are in the market for what you sell. A report that hands you a list of names has either bought that list from a data broker, in which case you should buy it directly and cheaper, or generated it, in which case the names are plausible and made up. What this measures is real: the gap between what you advertise and what your competitors advertise.
Then how does it expand my market?
Through the vocabulary section, and it is the part most people underestimate. When we ran this on our own site against two competitors, the words they use constantly and we had never used once included higher education, healthcare, university and organizations. That is not a prediction. It is a measurement, and it says those competitors are courting segments we were not even speaking to. You read that and you decide whether those segments are yours. The report hands you the evidence, you make the call, and nobody pretends a crawler made a strategy.
What is an orphaned service?
Something your own site says you sell, in its structured data or its headings, that has no page of its own. It cannot rank in a search, it cannot be linked to, and you cannot send it to a customer who asks. Businesses are often surprised by this one, because the service is real and being sold every week; it just never got a page. Our own site had two.
How many competitors should I name?
Two or three. The report needs at least two to tell a real pattern from one company's quirk: anything only one competitor does is reported but flagged as the weaker signal. Past about four the findings stop changing and you are paying for confirmation.
Do you scrape their sites?
We read public pages the same way a browser does, about a dozen per site, with a pause between each one, and we honour robots.txt. If a competitor's robots.txt tells us to stay out of somewhere, we stay out and the report says so rather than quietly leaving a hole. The request identifies itself honestly.
What do I actually get?
A written report with the five measured sections, plus the part a machine cannot do: what the findings mean for your business and what we would fix first. That second half is written by a person. We say so plainly because the industry norm is to imply an AI did strategy, and it did not.
Order one
Name your website and up to three competitors. The report lands within five working days, and we will walk you through it on the phone if you want that.
Order the Blind Spot Report, $497 CAD
Want to see the engine before you buy anything? The free one-off check scores any website on the spot, including a competitor's, and costs nothing. Prefer to talk to a person first? Book a call.
Want the technical head-to-head rather than the service and vocabulary picture? The Competitor Teardown is $297 one time: 25 built-site checks against up to three competitors on one grid. Many clients order it alongside this.
Watching your own site rather than theirs is a different job: Site Watch is $79 CAD a month and emails you the morning yours breaks. The free monthly compliance letter stays free.